Vision & Issues
Specific issues
Approach and Performance
Vivendi conducts an ongoing dialogue with its various stakeholders while taking every opportunity for exchange with new partners. This stance of openness stimulates discussion of ideas and encourages innovation.
Vivendi’s impact
Through its business activities, Vivendi has a human,
intellectual and cultural impact on society. By choosing to
promote the diversity of artistic expressions and intercultural
dialogue at a worldwide level, Vivendi stimulates creativity,
strengthens social cohesion, and contributes to economic
growth.
Since 2008, Vivendi has included indicators related to
its specific issues in its Report. These indicators are aimed at
better measuring progress in knowledge, well-being, or social
ties encouraged by the different business units’ offerings of
content and services. The purpose of this is to
contribute to the effort being made at the European and
international levels to better evaluate the role played by culture
and the information and communication technologies
(ICTs) in an innovation and knowledge society.
Vivendi was invited by the United Nations to present its
sustainable development policy at the Alliance of Civilizations
Forum held in Rio, in Brazil, in May 2010. Following the
Forum, Vivendi and the Alliance of Civilizations formed a
working group whose specificity is to bring together representatives
of international institutions (UNESCO, OECD, EU Commission, ALECSO, etc.) and of the private sector (Global Reporting Initiative, Reed Elsevier, Bertelsmann, etc.). The
Group has set itself two principal goals: promoting the role
of culture and intercultural dialogue in the sustainable
development agenda and endeavoring to define a few key
indicators at the macro- and micro-economic levels. In the
framework of the follow-up to the Stiglitz-Sen-Fitoussi
Report, Vivendi proposed a contribution to increase the
integration of culture into the measure of well-being and
economic and social progress.
Vivendi was also invited by the EU Commission, at the
Safer Internet Forum in Luxembourg in October 2010, to
present its commitment to empowering young people and
their parents in this constantly changing digital universe.
Sharing experiences with civil society
In this quest for innovation accelerated by the digital
revolution, it is important to nourish regular exchanges
with civil society’s various active participants so as to have
access to the richest and most diverse range of points of view
possible. Jean-Bernard Lévy, Vivendi’s Chief Executive Officer,
regularly brings together actors from civil society. The NGO
Poverty Action Lab Europe was invited to share its experience
about the relation between ICTs and the fight against poverty.
Vivendi, a partner of the EU Commission’s Safer Internet
program, supports Pan-EU Youth, an initiative led by European
Schoolnet and the Insafe network. This online platform
provides young Europeans with a space where they can discuss
the impact of the new media on their daily lives. Three
consultations are held on the following themes: Young people
in the media, Digital lives, and e-skills.
Vivendi took part in the Culture and University Commission
put in place by Valérie Pécresse, France’s Minister of
Higher Education and Research, to create a synergy between
university and culture. Vivendi contributed to writing proposals
that have been presented to the presidents of universities
and Grandes Écoles in France.
As a founding partner of the Avignon Forum, which
brings together major players in the economy, culture,
media and public institutions, Vivendi contributed to the study
aimed at exploring the relation between culture, economic
performance, social cohesion, and territorial development.
Exchange with the financial and extrafinancial communities
The Investor Relations Department and the Sustainable
Development Department organize meetings with
members of the financial community in order to present
the Group’s sustainable development policy during dedicated
roadshows.
These meetings are highly constructive. Vivendi’s
three specific issues are discussed in depth, and other
issues are raised, such as the procedure for monitoring the
inclusion of sustainable development criteria in the variable
remuneration of the Group’s senior executives, Vivendi’s
contribution to human development in the emerging countries,
and in particular in Africa, respect for human rights on
the part of suppliers and subcontractors, and the programs
put in place by the Group to promote women’s representation
in decision-making bodies.
Targeting SRI (Socially Responsible Investment) analysts
in particular, this communication is increasingly
shared by financial analysts, who integrate the table of
opportunities and risks brought into focus by the sustainable
development process into their analytic approach (see
Philippe Capron’s point of view).
Vivendi is also continuing its exchanges with extrafinancial
rating agencies. This contributes to better understanding
its sectoral positioning and more efficiently
analyzing the progress to be made.
The sectoral network
Vivendi has moved forward in the necessary but delicate
task of compiling indicators related to its specific issuesin the light of the Group’s specific footprint.
Vivendi, as a founding member of the Media sectoral
working group implemented by the Global Reporting Initiative(GRI), contributes actively to working out sectoral indicators
applicable in 2012. GRI’s mission is to define guidelines to
help organizations account for their economic, social and
environmental performance. These guidelines meet the
requirements of the ten principles of the United Nations
Global Compact and are broken down by business sector.
The GRI Media Sector Supplement working group includes
some twenty members (representing companies and NGOs).
Raising employee awareness
Vivendi’s first sustainable development Seminar in
Paris brought together 70 participants and speakers representative
of civil society and the Group’s business units
around the world. The Seminar was an occasion for Vivendi’s
senior executives to recall the main axes of the Group’s sustainable
development policy, then to listen to stakeholders
– investors, rating agencies, experts, academicians, representatives
of NGOs – who shared their analyses and
expressed their expectations. The business units also
intervened, illustrating the integration of the sustainable
development issues in their particular business areas.
The sessions of the Sustainable Development Committee
regularly bring in employees of Corporate Headquarters
and of the business units to exchange views and discuss several
topics, including the role and actions of the CHSCTs
(Health, Safety, and Working Conditions Committees) in
the Group, a presentation of the French Grenelle laws that
reinforce the companies’ requirements for extrafinancial
reporting, relations with suppliers, and protection of personal
data. The Diversity Skills Network also met to discuss policy
regarding the employment of seniors.
Pticure: J-B. Lévy, Pascale Thumerelle, Michel Serres
© Jean-François Deroubaix
Partners’ voices
2010 ASDR
Christian Gautellier, Vice President, CIEME (Collectif interassociatif enfance et Media, a French federation of NGOs working to protect children in the media)
Fruitful dialogue with Vivendi (ASDR 2010)
« In 2010, the CIEME continued its cooperation with the Vivendi Group to compare analyses and proposals regarding the relations between young people and media(...) »
2009 ASDR
Isabelle Cabie, Head of Sustainable & Responsible Investment (SRI), Dexia AM
(ASDR 2009)
Forging sustainable relationships with talent, guaranteeing the independence of content, being present on local markets
« The Principles for Responsible Investment (PRI), established in partnership with the United Nations Global Compact, are becoming more and more important (...) »
2008 ASDR
Solange Maulini, Press Director and Shareholder Relations, Vivendi
(ASDR 2008)
« Vivendi wants to keep its 600,000 individual shareholders thoroughly informed at all times. The Shareholder Information Service contributes greatly to achieving that (...) »
Helen Nissenbaum, Professor of Media, Culture & Communication, New York University
(ASDR 2008)
« In our project Values-at-Play, Mary Flanagan (games designer and professor, Dartmouth University, USA) and I suggest ways of taking social, ethical, and political values into consideration in the design of digital games, (...) »
Marie-Pierre Peillon, Head of Financial and Extra-Financial Research, Groupama AM
(ASDR 2008)
« Sustainable development is an integral part of our approach to investment analysis and choice at Groupama AM (...) »
2007-2008 SDR
Martine Brousse, Director, La Voix De l’Enfant, France
(SDR 2007-2008)
« The way young people use the new technologies is as much a concern for parents, producers, and distributors as it is for child protection professionals (...) »
Daniel Scolan, Executive Vice-President, Investor Relations, Vivendi
(SDR 2007-2008)
« The sustainable development process is a part of Vivendi’s strategy and of its management. Out of a concern for responsibility, it makes use of the environmental, social and governance issues (...) »
Last updated on Wednesday 29 June 2011.