Vivendi

Antonella Desneux, Head of Corporate Social Responsibility and Secretary of the Sustainable Development Committee, SFR (ASDR 2008)

Sustainable Development issues integrated into SFR strategy

«For several years now SFR has been committed to a sustainable development policy backed by its management, fully integrated into its strategy and based on the mobilization of its staff. This approach, in line with Vivendi’s policy, aims to anticipate our responsibilities with regard to our stakeholders; to make sure that our products and services are accessible to the largest audience possible; to develop our programs in favor of equal opportunity, in the company, at school, in cooperation with associations, and to create new services with a high social value.
For SFR and its 10,000 employees, sustainable development is a commitment that needs to be innovated every day in terms of environmental citizenship, jobs, health and responsible marketing. This drive took on a new dimension in 2008. Integrating the teams from Neuf Cegetel into the process coincided with a step-up in our organization with regards to sustainable development. As a result, in one year the network of staff members serving as sustainable development ambassadors rose from 40 to 120 members, representing all the company’s divisions. This organization and open, participative vision can be seen in the management’s direct involvement.
Objectives: making sustainable development activities consistent with the company’s strategy and a collective drive to implement this policy on a daily basis. In 2008, some foundation work was done to formalize the commitments of the new SFR into the five fields of responsibility that shape our policy. These commitments are in turn broken down into programs and actions, selected and evaluated according to specific criteria (including the staff’s potential for innovation and involvement). Various monitoring indicators and reporting tools complete the system and are published annually. »