Vivendi

Christian Gautellier, Vice President, CIEME (Collectif interassociatif enfance et Media, a French federation of NGOs working to protect children in the media)
(ASDR 2010)

Fruitful dialogue with Vivendi

« In 2010, the CIEME continued its cooperation with the Vivendi Group to compare analyses and proposals regarding the relations between young people and media. Canal+’s decision to eliminate the babies’ channel Baby First from its offering is the fruit of positive dialogue between Vivendi, Canal+ and representatives of civil society.
Due to my involvement with the group of experts on protection of children at the CSA (French broadcast authority), I can appreciate the importance of this process, which is the result of a desire for shared responsibility and co-regulation between members of associations, content publishers, and public authorities.
I can also appreciate the value of the regular meetings with Vivendi’s General Management. At our last meeting, we discussed several topics together – actions to raise parents’ awareness, representation of young people and their parents in the Group’s advertising, and consistency in protecting young people throughout the process from product design to marketing.»