Vivendi

Jorgen Larsen, Chairman Emeritus of Universal Music International
(SDR 2004-2005)

« When following media coverage of the music industry, it is easy to gain the impression that major music companies are clearly in favor of globalization, and have as their sole objective to sell very few, established U.S. artists in large quantities around the world. Nothing could be further from the truth - at least in our case. Our international division has around 2000 active artists under contract in more than 50 countries, and we vigorously support and further local recordings in all musical genres: from ancient sacred music to cutting-edge rock and hip hop - and a vast majority of our international artists obviously perform in their own language, since this is the only way we can truly reach the hearts and minds of our worldwide consumers. »