Vivendi

Katherine Miles, GRI Media Sector Supplement Manager (ASDR 2009)

« One of the unique sustainability impacts of the media sector is its so-called ‘brain print’.
How to manage and measure the impact of media content on media consumers is a key discussion point that the GRI Media Sector Supplement Working Group is grappling with and an issue that they consider as important for reporting. Every reader of sustainability reports has their own idea about what sustainability issues relating to the media are in their view most important, as well as their own expectations about how a media company ought to go about managing and measuring performance on these issues. By using this participatory and inclusive multi-stakeholder process to develop the GRI Media Sector Supplement, the resulting reporting guidance is intended to better address the broad range of stakeholder concerns about media companies’ impact on the economy, the environment and society. »