Vivendi

Michael Lang, President of Deutsche Grammophon
(SDR 2007-2008)

Deutsche Grammophon Launches its DG Web Shop

« With the launch of the DG web shop, music lovers can easily access the best and broadest collection of classical music from the best known classical label in the world. Retail outlets are often unable to carry the breadth, depth and variety of repertoire that the new DG Web Shop now offers as digital downloads. Customers – from neophytes to experts – may purchase as few or as many tracks as they wish, enabling them to explore DG’s incomparable catalogue at their leisure. Recordings spanning generations are combinable into unique playlists, inspiring classical music lovers to exercise their individual taste with ease. People of all ages and backgrounds can now easily explore the radical beauties of this art-form via Internet technologies familiar to them.
Moreover, music lovers in countries, cultures, or remote places where worldclass performances of live music are a rarity, now have their personal bridge to concert and opera houses around the world – and can now download this music in concert-hall ambience – as well as download the entire Deutsche Grammophon catalogue – onto any portable music-device that they choose – all in the highest-quality audio available on the Internet. Extensive coverage of Deutsche Grammophon artists – ranging from quotations, photographs, tour schedules and musical philosophies – create a bond between artist and consumer. The ease of subscribing to an artist’s Newsletter from his Main Page makes the DG Web Shop a dynamic presence in a music lover’s life.
Generous sound-bites allow Web Shoppers to stream before they buy, benefiting aficionados and newcomers, and eliminating the risk of purchasing unfamiliar music. And so Deutsche Grammophon can build a new audience for classical music, making the strange familiar, the mysterious accessible. The unrivalled scope of the DG Web Shop reinforces the Yellow label’s leading position on the music scene by being, as always, in three places at once: the past, the present, and crucially, the future.
Deutsche Grammophon’s archives are a treasury of civilization. Our company’s decision to digitize its catalogue has made redeeming currency for gold tuehe easiest – and most rewarding – transaction in music. »