Vivendi

Mike Griffith, Chief Executive Officer Activision Publishing, Activision Blizzard (ASDR 2008)

« At Activision Publishing, we realize that our social impact is greater than the games that we make. Video games are an ideal medium to promote social values and cultural diversity and we are using them to mobilize and educate youth regarding civic engagement. In the fall of 2008, we joined forces with Declare Yourself, a national nonprofit campaign, on an online voter registration drive called “The Ultimate College Bowl.” The campaign combined grassroots activities with viral online technologies in order to entice college students and their friends to register to vote for the 2008 United States presidential election.
Between September and November, the Guitar Hero: World Tour promotional bus stopped at 14 college campuses. Students who registered to vote themselves received a copy of Guitar Hero and those who registered the most voters were eligible to win scholarship money. We are proud to say that the initiative registered over 133,000 people from more than 1,200 different colleges. »