Vivendi

Protecting and empowering youth

In the midst of a digital revolution that is profoundly affecting uses, Vivendi has the responsibility of protecting and empowering young audiences in their cultural and media practices. The Group needs to evaluate the opportunities and risks inherent in its content and service offerings for young people.

• Promoting rules of professional ethics
• Raising the awareness of young people and their parents
• Adapting parental control to the multimedia environment
• Empowering young people in their media practices

Protecting and empowering youth specific issue complete presentation (interactive version)
Protecting and empowering youth specific issue complete presentation (PDF)

Focus

Vivendi partner of Safer Internet Day Once again, as part of its partnership with various European bodies for a clearer assessment of the opportunities and risks inherent in young people’s use of digital technologies, Vivendi is participating in this year’s "Safer Internet Day" on February 7th, 2012.

On its corporate site and via its subsidiaries, Vivendi is relaying the European Commission video clip on the theme Connecting generations and educating each other, with the slogan “Discover the digital wolrd together… safely!”. The objective is to highlight the fact that the online world is a unique arena where people of all ages can learn together and from each other, especially regarding online security.

To make Internet a safer place for youth is perfectly in line with Vivendi’s sustainable development policy and the group’s responsibility. Vivendi is a founding member of the CEO Coalition to make a better place for kids announced on December 1st 2011 by Neelie Kroes, Vice President of the European Commission in charge of digital strategy.

In addition, Vivendi is supporting "Pan-EU Youth", an initiative of the European Schoolnet and the Insafe network. This innovative platform offers young web-users in the European Union a space for expressing their views about the impact of new technologies on their daily lives. Online debates on "virtual lives", “Young people in the media” or “e-skills” give them the chance to express their opinions and expectations by contributing to blogs, surveys and forums. They can also download an interactive role game especially designed for the occasion.

Focus

December 1, 2011: Internet, a better place for kids

Vivendi is one of the founding members of the initiative announced on December 1st 2011 by Neelie Kroes, Vice President of the European Commission in charge of digital strategy, aiming at making the Internet a framework of expression as safe as possible.
This initiative called CEO Coalition to make the Internet a better place for kids is perfectly in line with Vivendi’s approach of responsibility towards society and Jean-Bernard Lévy’s vision (check his blog).

A soon as 2003, Vivendi defined the protection and empowerment of youth as a strategic issue for its sustainable development policy. Since 2010, this issue has been translated into criteria that are part of the remuneration of the group’s senior executives.

Joining this Coalition is a way for Vivendi to clearly express its willingness to share its best practices and expertise with the other participants from the media and telecoms industries. And to strengthen its dialogue at the European level with the civil society and public authorities, an approach anchored in the group’s sustainable development policy.

Focus

« Growing with Internet », Tuesday 7th June 2011

The Embassy of Sweden invites Vivendi to present its sustainable development policy in favor of youth protection and empowerment during the conference « Growing with Internet or how to accompany our children on the web? ». The conference, organized in partnership with the Swedish Institute, will take place on Tuesday 7th June.

Download the program of the conference (in French)

Partners’ voices

 ASDR 2010

Niamh Carey, 17 years old, Irish ambassadress to Pan-EU Youth
(ASDR 2010)
Pan-EU Youth, a platform where young Europeans can speak their minds
« Pan-EU Youth offers young people all across Europe a voice. A voice to express their ideas on issues relating to citizenship. This voice is heard by the European commission and doesn’t go unanswered»

Frédéric Mion, General Counsel, Canal+ Group
(ASDR 2010)
Canal+ wants to be examplary in protecting young audiences
« Canal+ made an impression from its inception by offering its subscribers programs reserved for adults – a type of programming that had never been common on French television before(...) »

Mike Morhaime, Chief Executive Officer and cofounder of Blizzard Entertainment
(ASDR 2010)
World of Warcraft® gives parents the means to supervise their childrens’ gaming practices
«Blizzard recognizes that when played responsibly, online games offer a positive environment that’s fun and socially diverse. In World of Warcraft®, players around the world (...) »

Alcides Troller, Executive Vice President, Marketing and Sales, GVT
(ASDR 2010)
Protecting youth: A success factor for GVT
« We ended 2010 with 88% penetration of broadband in our customer base. We are, by far, the operator in Brazil with largest broadband service penetration. This is our strategy for offering high quality, high performance (...) »

 ASDR 2009

Jean-Philippe Agati, Managing Director, Europe, Blizzard Entertainment
(ASDR 2009)
The Rest System in World of Warcraft
«World of Warcraft’s Rest System rewards players when they take breaks and are offline for a period of time. This comes in the form of a boost to their character’s rate of advancement in the game (...) »

Gustavo Pinto Gachineiro, Legal and Human Resources Chief Officer, GVT
GVT accompanies young audiences on the Internet (ASDR 2009)
« GVT takes society’s awareness of the use of new technologies, especially the Internet, seriously. With the vision of being the leader in Next Generation Services in Brazil(...) »

Janice Richardson, Senior Advisor, European Schoolnet; coordinator of the Insafe network
(ASDR 2009)
Young Europeans’ point of view at their digital practices
«Young people are the innovators when it comes to using online technology and very often the unexpected applications they come up with not only open new learning opportunities but very often also give rise to new risks (...) »

Marc Valleur, Psychiatrist and Head Physician at the Hôpital Marmottan specializing in care and accompaniment of addictive practices
Increasing parental awareness and helping young people control themselves (ASDR 2009)
« What is addiction? Addiction is an interaction between a product, a personality, and an environment. For the person affected, it is a desire to reduce or cease a practice without being able to (...) »

 ASDR 2008

Christian Gautellier, Vice President, CIEME (Collectif interassociatif enfance et Media, a French federation of NGOs working to protect children in the media)
(ASDR 2008)
« In the context of its work on the influence of images on very young children, the CIEME had occasion (...) »

Vanessa de Lauzainghein, Director of Sponsorship, Auteuil Foundation (ASDR 2008)
Festi-mobiles, or using film as as tool for prevention
« Since September 2008, 26 youth at Notre-Dame de la Fondation d’Auteuil (Department of Eure-et-Loir) have participated in the “Festi-mobiles” project developed with Vivendi’s support (...) »

George Rose, Chief Public Policy Officer, Activision Blizzard
Protection of Minors (ASDR 2008)
« Activision Blizzard has adopted a number of measures designed to ensure that minors are not exposed to inappropriate entertainment content (...) »

Rob Wells, President Global Digital Business, Universal Music Group
(ASDR 2008)
« Universal Music Group International takes very seriously the protection of minors in the digital space (...) »

 SDR 2007-2008

René Saal, Deputy Managing Director in charge of Programming and operations, Canal+ Group
(SDR 2007-2008)
« Canal+’s Le Bouquet bundles have added Canal+ Family, the first premium channel for the entire family in France. This general-interest channel, launched (...) »

 SDR 2004-2005

Marc Valleur, Psychiatrist and Head Physician at the Hôpital Marmottan specializing in care and accompaniment of addictive practices
(SDR 2004-2005)
[« Clinical data confirm the existence of a phenomenon of dependency on online network games – persistent-universe adventure games, and more rarely FPS [1] games (...) »->6859]

All Patners’ voices...