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An Integrated
Reporting Approach
2
Vivendi has initiated a pragmatic, integrated reporting approach to
highlight the financial or non-financial mainsprings at the core of its
strategy. This exercise gives stakeholders a summary grid to read the
group’s performance, growth drivers, corporate social responsibility (CSR)
commitments, and the value it generated.
This approach illustrates the materiality of the CSR issues directly related
to the group’s activity, which exerts a human, cultural and intellectual
influence over millions of customers and citizens. Societal priorities
are, in fact, at the top of the group’s concerns and commitments. It is
therefore important for Vivendi, in a highly competitive international
environment, to maintain a high standard for innovation, not only in
its ability to discover and empower talent, in its offers of services and
musical, cinematographic or audiovisual content, but also in its vision and
responsibility to society. The media and cultural industries sector, while
contributing to the revitalization of the economy, also contributes to the
harmonious development of the world and to learning to live together.
These three pages (pp. 6 to 8) illustrate this dynamic process, which
will enhance the group’s integrated reporting in the coming years. The
pilot project launched in 2013 and focused on the cultural capital that is
the mainspring of Vivendi’s financial and social performance, has been
widened to become an international scope and is now inserted within
integrated management of the company.
VIVENDI’S RESOURCES
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VALUE CREATION FOR VIVENDI
AND ITS STAKEHOLDERS
Financial Capital
Vivendi has financial resources provided primarily from the results
generated by its operating businesses, asset disposals that the group
may decide to carry out, financing which it can obtain or has obtained
from its shareholders, the financial markets and the banking system.
Enabling clients, shareholders, employees, artists, suppliers,
public authorities, civil society, to benefit from the value created
by the group while reinvesting to ensure the growth (international
development, supporting new talents, innovation in the content and
service offers).
Intellectual/Cultural Capital
(see pilot project p.8)
Vivendi owns intellectual property rights (exploitation rights for films,
audiovisual programs, music catalogues, broadcasting rights for sport
events) which are marketed by its own distribution networks and
devices, its digital platforms or those of its business partners. It also
includes the use of brands, labels and patents. The group thus has
assets that help increase its creative potential and ability to attract
new talent.
Ensuring, through Vivendi’s investments, a content offer that satisfies
the curiosity, the desire for discovery, and the critical spirit of the group’s
public audiences around the world. Contributing to the promotion of a
climate of openness to others and to constructive intercultural dialogue.
Offering customers new technological services to access content, while
developing a relationship of trust with them.
Industrial Capital
The group is developing its own digital platforms (Canalplay,
Watchever) and manages a large inventory of set-top boxes. It also
holds properties located in the world’s major capitals as a result of its
European and international operations.
Guaranteeing quality in the group’s equipment and platforms that
meets the societal, environmental and technological expectations
of customers, who wish to have the best legal offer of diversified
content and guarantee respect for intellectual property.
Talents
Internationally, Vivendi relies on the expertise and talents of
employees, artists, authors, designers, journalists and technicians.
The group is enriched by this cultural diversity, enabling it to produce
quality original content.
Enhancing the skills of employees in a demanding and competitive
digital environment. Discovering talents and ensuring that they are
visible at local and international levels. Facilitating creativity at its
source.
Societal Environment
Vivendi maintains regular dialogue with all its stakeholders or their
representatives (customers, shareholders, public authorities, artists,
professional organizations, social partners, financial community,
academic world, NGOs, etc.).
Facilitating meetings, bringing experts together, encouraging listening,
in order to create the conditions for sustainable development and
encourage learning to live together. Sharing the strategic challenges
inherent in corporate social responsibility in the media and creative
industries sector.
Natural Resources
The group, its suppliers and service providers use raw materials required
in the manufacture and distribution of their offers of content, services
(data centers, transport streams, consumer equipment) and products
(CD, DVD, etc.).
Developing with the group’s partners a better assessment of the
environmental footprint of digital technology.
06
Non-Financial Indicators Handbook 2014