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Societal indicators
Vivendi’s Four “Core” Issues relating to Human Rights
4.1. Vivendi’s Four “Core” Issues relating to Human Rights
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4.1.1. Promoting Cultural Diversity in Content Production and Distribution
Since 2003, promoting cultural diversity has been one of Vivendi’s societal
priorities. The group aims to encourage diversity in music catalogues and
cinematographic expression, discover and empower new talent, promote
local artists and enhance cultural heritage.
As demonstrated by the integrated reporting pilot project, the promotion
of cultural diversity creates both societal and financial value (see
Section 2). Since 2010, this issue has been part of the CSR criteria which
are taken into account when considering the variable compensation of
the group’s senior executives.
In 2012, to illustrate in a concrete way the major role played by culture in
stimulating economic growth and strengthening social cohesion, Vivendi
launched the site
Culture(s) with Vivendi
(cultureswithvivendi.com). With
a focus on cultural diversity, this site provides a unique insight into the
cultural industries and the media sector:
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the “Artist Inspiration” heading enables a better understanding of
the diversity of musical and cinematographic influences on artistic
creation by offering web users a chance to explore the world of
artists of different genres and to have access to a diverse range of
music and film catalogs, which are sometimes little known;
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the “Creative Jobs” heading shows the value chain and the broad
range of career paths which are offered in the cultural industries and
the media sector, through interviews with professionals;
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the “Intercultural Dialog” heading uses numerous testimonials by
artists, students or experts to explain how culture promotes mutual
understanding and learning to live together; and
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the “De Facto” heading uses facts and figures, testimonials and
research to place culture at the heart of sustainable development.
This is a special forum for anyone wishing to demonstrate the link
between culture, human development, openness toward others,
access to knowledge and the fight against poverty.
4.1.1.1.
Cinematographic and Audiovisual Diversity
As the chief contributor to audiovisual and cinematographic expression in
France (mainland France and the overseas departments and territories),
Canal+ Group, through its subsidiaries, also plays a significant role in
Europe and Africa. Cinematographic diversity is one of the pillars of the
editorial line of its Canal+ channel (see Integrated Reporting Pilot Project,
Section 2 p.8).
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Supporting cinematographic creation in France
Percentage of CNC-approved French-initiative
films financed by Canal+ and associated amounts
GRI
UNGC
OECD
Scope covered
MSS M3
1, 2
II, IV
Canal+
2014
2013
Canal+
40% (€132 million)
54% (€153 million)
In 2014, Canal+ remained a special partner of French cinema. It actively
supported creation by financing 40% of French films approved by the
CNC (the French National Center for Cinema and the Animated Image)
for €132 million. The decline in 2014 compared to the previous year is not
related to the acquisition policy of Canal+, but reflects film production
in general, in particular the delay of filming big-budget movies in 2015.
Canal + has been the faithful partner of Cannes Festival for 21 years:
this major 7
th
art event provides Canal+ with an opportunity to show its
attachment to the big screen and independent art cinema. The group’s
channels devote a large part of their programme schedule to this event,
which has an international profile. Among other things, Canal+ produces
and broadcasts the opening and closing ceremonies free-to-air.
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Discovering new talent and empowering young filmmakers
Canal+ Group has a particular focus on the discovery of new talent.
The channel empowers young filmmakers by financing their first and/or
second films.
Number of first and second films financed by Canal+
GRI
UNGC
OECD
Scope covered
MSS M3
1, 2
II, IV
Canal+
2014
2013
Canal+
27 first films
& 15 second films
32 first films
& 20 second films
Committed to a policy of expanding the broadcasting of its content on
the open Internet (OTT), Canal+ has developed a new label for artistic
promotion and expression, aimed at talented individual on television
and the web, Canalfactory. This new label gives talented individuals a
chance to build up their audience and receive assistance in producing
and promoting unpublished programs. Canalfactory also provides an
opportunity to experiment with various short formats and original
productions developed specifically for the web.
In 2014, Canal+ Group acquired a majority stake in Studio Bagel, the
leading comedy channel network on YouTube in France. Created in
2012, Studio Bagel groups together the most popular talents on YouTube
and produces highly popular channels with a total of nearly six million
subscribers, recording more than 40 million views per month.
In addition to the artistic watchdog
Repérages
, the channel is also
developing programs based specifically around the discovery of new
talent, such as the
L’Afrique au féminin
project.
L’Afrique au féminin
was led by Canal+ Africa and Canal France
International. A competition of short programs was opened to young
African women filmmakers on the topic “Succeeding today in Africa”.
Of the hundreds of applications received, fifteen women filmmakers from
thirteen French-speaking sub-Saharan African countries were selected
to participate in the project and received training in writing and editing.
Eleven of their films were selected for broadcasting on the channel. This
project, which focuses on discovering new audiovisual talent among
African women, demonstrates the desire of Canal+ Africa to support
projects involving the African cinema and the training of women. The
purpose of the
L’Afrique au féminin
project is to encourage women
to become involved in audiovisual creation while at the same time
contributing to the professionalization of the local cultural sector.
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Non-Financial Indicators Handbook 2014