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4
Societal indicators
Vivendi’s Four “Core” Issues relating to Human Rights
In Brazil, GVT continued its Responsible Internet program in cooperation
with the NGO SaferNet and with CDI (Committee for Democratization
of the Internet). Training sessions were held in São Paolo and Curitiba,
where, due to online resources available on a dedicated platform, young
people were able to learn and develop mobile applications “with a social
impact.”
4.1.2.2.
Protecting Young Audiences
In 2008 Vivendi adopted a Data and Content Protection Charter, in which
the group states that it respects freedom of expression, while preventing
the spread of unlawful material, particularly with regard to children.
To achieve this balance, Vivendi commits to the following:
p
p
promoting methods for choosing or controlling content (filtering tools
and other selection methods);
p
p
cooperating actively with the competent authorities in the fight
against illegal content;
p
p
promoting ethical standards in support of its activities; and
p
p
raising the awareness of parents and children on the uses of new
media.
Vivendi contributes to public debate and participates in different
events related to this topic. For example, for Study Day “Children
online: education in the digital era”, which was held on October 9,
2014 by the University of Poitiers in collaboration with the CEMEA
(Training Centers in Active Education Methods), Vivendi participated in
the round table discussion on the responsibility of citizens, the media
and the government, with regard to children. This conference provided
an opportunity to compare the views of researchers, child and media
specialists with those of content producers, while defining the current
status of national and European regulations on the protection of children.
Existence of a formal commitment to ethics covering
content (production and/or distribution), part of which
specifically concerns protection of young audiences
GRI
UNGC OECD Scope covered
G4-56, DMA PR MSS
Content creation and
distribution aspect
1, 2
II, IV,
VIII
Corporate
Canal+ Group
UMG (9 focus group countries)
GVT
Initiatives aimed at raising the awareness of young
users and their entourage about responsible uses
of products and services
GRI
UNGC
OECD Scope covered
G4-PR3,
MSS M4 1, 2
II, IV, VIII
Corporate
Canal+ Group
UMG (9 focus group countries)
GVT
Vivendi’s subsidiaries provide their audiences with a number of tools to
help them master the use of the group’s products and services.
Canal+ Group’s Ethics Charter stipulates that “the channels shall ensure
the protection of children and young people, and to this effect shall
apply a program classification reflecting degrees of appreciation and
appropriateness of programs with regard to the protection of childhood
and youth through the application of corresponding standards.” This
applies to all new media, including on-demand audiovisual media
services.
p
p
Canal+ Africa has likewise undertaken to ensure that “its programs
and offshoots of these programs do not breach the rights of children
or young people, and has undertaken to inform its subscribers of any
programs that could harm the sensitivity of children or young people.”
This principle is enshrined in the conventions signed with the
audiovisual regulatory authorities in the following countries: Benin,
Burkina Faso, Chad, Congo, Djibouti, Gabon, Guinea Conakry, Ivory
Coast, Madagascar, Mali, Niger, Central African Republic, Democratic
Republic of Congo, Senegal and Togo.
p
p
In addition, after designing a secure young people’s space in its
VOD Canalplay platform, Canal+ Group designed a derived mobile
application Canalplay Kids in 2014. Parental control is password-
protected and can be set to suit the child’s age and the desired
viewing time through the application. Likewise, Canal+ Africa
subscribers subscribing for content reserved for an adult audience
must enter a confidential parent code to access it.
p
p
In Poland, the activity of nc+, on linear television as for on-demand
audiovisual media services, complies with local regulations for the
protection of minors concerning the classification of programs, time
spots and commercials. In October 2014, the nc+ channel was a co-
signatory of a self-regulation agreement covering commercials, along
with the country’s seven other main broadcasters: any advertising
for food and beverages the overconsumption of which could be
considered as unhealthy will no longer be permitted in the time slots
of programs designed for children age 12 or younger.
On the edutainment channel,
Mon Nickelodeon junior
, Canal+ Group
continues to offer what is known as the “TV perso” service, which
allows parents to configure the desired viewing time.
Adverts on Piwi+ and Télétoon+ children’s channels in France are
bound by commitments enshrined in the conventions between these
channels and French broadcasting authority, the
Conseil supérieur
de l’audiovisuel
(CSA), including: advert breaks lasting less than two
minutes, clear identification of advertising slots (credits of a minimum
four seconds comprising visual and sound elements to enable young
audiences to recognize them easily), moderation of the terms of
programme sponsorship, no TV shop broadcasting.
In addition to complying with local regulations, UMG takes steps to
promote the responsible use of its services.
p
p
UMG in the United Kingdom ran a pilot age-rating scheme for video
clips made available on the Youtube and Vevo platforms. Between
October and December 2014, 24 video clips were submitted to the
British Board of Film Classification to be age rated and only one out
of 24 has been rated 18. UMG plans to expand this good practice.
p
p
In the United States, along with the RIAA (Recording Industry
Association of America), UMG participates in the “Pause Parent Play”
program, which provides parents with online resources to guide their
choices of media consumption for their families. And in the United
States, as well as in Germany, UMG is partnering with the campaigns
of the RIAA and the IFPI (International Federation of Phonographic
Industry) called “Why Music Matters” and “Playfair” which are
raising the awareness of young audiences regarding the importance
of legal music consumption.
In the United States and the United Kingdom, UMG is part of
the IFPI, RIAA and BPI (British Phonographic Industry) campaign
which requires “
Parental Advisory – Explicit content
” signage
being affixed to CDs with language that may be inappropriate.
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Non-Financial Indicators Handbook 2014